Uni-Corporated:
Building the Roster
The goal was to build a face to define a franchise. This design moves to create bold professional marks. The purple palette anchors the brand, uniting the team under a single primary tone to ensure the mark commands the room. This isn't just a logo; it's an identity designed to look as lethal on a jersey as it does on a stadium screen.
I built this character with simple recognizable shapes for easy recognition. The scarred-out eye provides an electric purple focal point, breaking the symmetry and giving the design a battle-hardened feel. By locking the icon in a heavy, uniform purple border, I gave the mark a physical weight that makes it feel like a permanent mascot.
For a team, this is about building a brand fans can rally behind. People don't wear a logo; they wear an identity. Whether I'm designing for an esports organization or a local club, the goal is to create a character that belongs in the fight, not on a greeting card.